7 Content Marketing Tips for Small Business Success - Personal Branding Blog - Stand Out In Your Career

7 Content Marketing Tips for Small Business Success - Personal Branding Blog - Stand Out In Your Career Content marketing is a small business marketing tool that helps the Davids of business compete against their Goliath competitors. Content marketing is a brand-building technique that helps individuals and businesses build lasting relationships with clients, customers, and prospects using helpful relevant information shared in an editorial, i.e., non-selling, format. Its a technique as useful for authors and self-employed professionals as it is for small, growing businesses. Content marketings power comes from  reciprocity, one of the 6 universal human behaviors that Robert Cialdini describes in his classic study, Influence: The Power of Persuasion. Reciprocity is the tendency to want to do something nice for someone who does something nice for you. Reciprocity is a subtle form of indebtedness. One of the reasons social media sites like Twitter.com have become so popular is that they make it easy for readers to thank the authors businesses who help them achieve a goal or solve a problem. Where does good content come from? Content marketing is delivered through words used in articles, blog posts, books, email, podcasts, speeches, teleseminars,   tips, and videos. But, content doesnt originate in writing. Content marketing success isnt simply a matter of inherited writing ability or knowing the rules of grammar. Instead, the content needed for content marketing comes from attitudes and habits that any self-employed professional or small business owner can master. Tips for content marketing success Heres how you can improve your ability to put content marketing to work: Teach. Put advertising aside, along with its emphasis on attracting attention and catchy ideas.   Instead, think of yourself as a teacher. Think   back to the teachers in your life who made a difference in your life. Strive to be like them. Content is more like teaching than selling. The best teachers are passionate about the information they want to share and how their students will benefit. Focus. Dont try to please everyone, and dont try to share everything you know. Instead, focus on the needs of your ideal prospectsthose with whom youre most interested in building long-term relationships. Analyze the types of information theyre looking for. Focus on what your prospects want and need. Structure. Pace your delivery. Take a long-term view of content marketing. Dont provide too much information, too soon. On the first day of classes, teachers dont tell the whole story. Instead, at the beginning of each year, teachers prepare a week-by-week lesson plan, or curriculum, that introduces information in bite-sized chunks. Efficiency. Your content marketing is not going to be measured by how hard you worked, or how long it took you to prepare each blog post or podcast. Instead, explore tools, like outlining and mind mapping, that save time planning before you write. Likewise, master time-saving software features like keyboard shortcuts. Consistent. Schedule content at consistent, predictable intervals. If you commit to new blog posts every Thursday, always be there! Dont miss a week, then make up for it with a blog post twice as long. Youll be judged by the consistency of your content marketing as well as the quality and relevance of the ideas you share. Personality. How you deliver your content plays a major role in its success. The appearance and readability of your blog or ebook play a large role in your brand. Strive to present an optimistic, professional image. Watch your language. Write as conversationally as you would speak to the reader over coffee. Leverage. Avoid re-inventing the wheel. Leverage your best ideas by reformatting, re-purposing, and re-using them. Review your previously-created content and look for popular topics you can expand, or build-on. Look for opportunities to convert articles or blog posts into reports, teleseminars, webinars, or videos. What can content marketing do for you? Content marketing can help small businesses outlast compete larger, older, and better-capitalized competitors. Content marketing helped a Seattle neighborhood electronics retailer expand from 1 location to dozens of locations up and down the West Coast before Best Buy acquired it. The turning point in the stores history was a series of How to Buy a Stereo newspaper inserts I created. These took the mystery out of buying a home music system at precisely the time that the firms larger competitors were confusing the market with too much selection and unsustainable low pricing. If youre an author, content marketing using a blog can help you build a market for your book while youre writing it.The careers of many bestselling authors, including Garr Reynolds, began when publishers noticed his blog and asked him to write a book.   Over and over again, authors like Seth Godin and David Meerman Scott have proven the ability of blog marketing to create instant bestsellers. Content marketing costs less than ever before When I was preparing newspaper inserts for Magnolia Hi-Fi, now Magnolia Home Theater with 350 locations throughout the USA,   the cost of our content marketing was extremely high in terms of production, printing, and newspaper distribution. Now, however, the Internet makes it possible for authors, self-employed professionals, and   businesses of all sizes to profit from content marketing. So, the only question that remains is, How are you going to put content marketing to work?  Share your ideas or questions, below, as comments. Author: Roger C. Parker’s Published Profitable offers content marketing writing assistance, including a free Procrastination Symptoms Checklist.

Resume Writing Tips - Using References and Testimonials in Resume Writing

Resume Writing Tips - Using References and Testimonials in Resume WritingTo many people, the resume writing process seems like an endless project. There are times when it is necessary to find additional information that will be included in your resume, but sometimes you simply don't have the time to do it. This is when testimonials and personal references can be of great help.The first real question to ask yourself is why are you doing this? Your resume is your first chance to be seen and you need to make sure that it does not get lost in the shuffle. It is also your first chance to be known by prospective employers. People may think that you're applying for a job because you saw it advertised on TV, but you might be very wrong about that.The reason why you want to include a reference on your resume is to show the potential employer that you are well aware of the company. You do not want them to miss out on what could be a good career move because they mistakenly believe that you app lied to a job that is advertised on TV.When it comes to using references in resume writing, there are some things to keep in mind. First, take care to use all of the information that is provided. If you do not use all of the information that is provided, you will be missing out on important information that a potential employer may need. Take care to avoid any mistakes that could make it appear that you are trying to claim something that you really aren't.When you are ready to use a reference for your resume, try to find an individual that a potential employer already knows. Ask around and ask someone who might know about a person that would be a good candidate for a job. They may be able to point you in the right direction.It's a good idea to contact the references for a few weeks before you actually submit your resume. This will give them time to send in their information and you have time to respond and edit the resume if needed. Try to make the interview process as quick as poss ible, so you don't leave anything to chance.References can be found all over the internet. A good place to begin is by using forums. Forums tend to have a lot of users posting information about the topics that they are involved with. Look for topics related to resumes and try to find the most relevant posts for your purposes.References are also easily found online. Sites such as LinkedIn allow you to add your own profile, so you should have no problem finding those. The majority of sites also have tools that allow you to include photos, which is always a plus.

10 Resume Mistakes To Avoid In 2017 - CareerEnlightenment.com

10 Resume Mistakes To Avoid In 2017 ‘’Find a dream job’’ is one of the most common New Year’s Resolutions people set up for themselves. And to find a better job is closely related to creating an ass kicking resume. In 2017, consider spending more time on avoiding mistakes on your resume and impress the person who reads through it. Here is a little help from me, you can thank me later. This article first appeared on Enhancv last Jan 13, 2017.  Stand out from thousands of applicantsWriting a resume is a process many of us despise. Often, the hardest thing is to just sit on your butt, open the builder and start focusing on writing. You think about what your Top Strengths are and what you like doing in your free time. But wait, nobody cares what I like doing when I’m not at work. Wrong!After a few hours, you finally finished. Before you release all the tension and worry though, remember that recruiters receive hundreds of resumes in one day. What sets you apart from the others?I can name at least 10 mistakes j ob applicants overlook while crafting a resume without realizing. If you’d like a better career in 2017, consider avoiding them and impress your potential employer right at the start.1. Cliches and overused wordsIn the zone of writing a resume, we tend to use cliched phrases, overused words, and passive voice. The resume becomes too regular and unimpressive to any recruiter. It puts them to sleep.We also tend to be vague in wording and not providing enough of information about our accomplishments. This will never help us hitting the bull’s eye! Be careful with repetition of words and phrases. In a two-page document like a resume, it might come across annoying.The most valuable of all talents is that of never using two words when one will do. (Thomas Jefferson)Be creative and attract the recruiter’s attention with words and phrases that sizzle and are straight to the point. Enhancvs new feature Content Analyzer can help you with that.  2. Typographical errorsBad grammar you s urely heard that one before. There is no excuse for sloppiness, misuse of words, wrong spelling or punctuation overuse on your resume. Such mistakes will make the recruiter toss you in the reject file.Therefore after you finish with your resume, sleep on it and take your mind off it. Let a trusted colleague or more experienced family member look at it. You can also use a spell check to make sure it’s typos-free before you send it to your dream company.  3. Made up informationDid you really spend 6 months as an intern in that company? Are you sure you speak 6 languages? Have you raised 6000 followers on Twitter within just a month? All the information you provide must be true. Remember that in today’s world of new technologies and amounts of social media channels, recruiters can verify such details within a few clicks and phone calls.Even if you make it to the interview stage or even to your first working week, the incorrect information and lies will come out in the end.  4. Resp onsibilities VS AccomplishmentsThe same roles in various companies have the same, or very similar descriptions and duties. You should avoid listing the duties you had in your previous jobs. They probably are the same as many other jobs out there and don’t make you special.Rather think of your actual achievements and outcomes that resulted directly from your involvement. Make sure you quantify those results to present the significance of your work.  5. Not specific to the companyBefore crafting a resume, one of the first steps should be reading through the job requirements carefully. See the keywords they use and get the grip of who they’re actually looking for.The second step should be going through their company website, social media profiles, and the blog. What is their company culture? What kind of people work there? Would you fit in the team? All this information will give you a head start and provide clues for your resume design, content, and overall feeling. Make it specif ic to the company and the job requirements.Amanda Augustine, career expert: Identify the common keywords, terminology, and key phrases that routinely pop up in the job descriptions of your target company. Want to Read More Articles Like This One?Sign up here to receive weekly updates from Career Enlightenment, and never miss another powerful job searching tip! SUBSCRIBE! You have Successfully Subscribed!We hate spam too. Unsubscribe any time. 6. Irrelevant experienceYour resume should be up to date with relevant information at all times. Consider leaving out that summer job you did 10 years ago. Unless you achieved something significant and relevant to the job position you’re applying for, leave it out. Nobody cares.The experience content of your resume should exponentially progress with you.7. Inconsistency in the formatEmployers might require your resume to be in a certain format depending on their company’s Applicant Tracking System (ATS). However, the safest way to save and send your resume is a PDF format. The main reason being that a PDF doesn’t change depending on the computer’s operating system.Also, make sure your resume doesn’t get out of hand by using a number of different fonts, graphs, and neon colors. Keep it neat, clean and easy to read.Here is an example of a good format:  8. Paid VS Unpaid work experienceAnother mistake that appears on resumes is the fact that people believe that the most valuable experience is only the paid experience. E.g. any job you’ve had so far and got actually paid for.But how about the volunteering? And the things that make you proud? These don’t necessarily have to be connected to your job title. They can include things you do in your free time, diseases you overcame that helped you become who you are today. It can be one of the most striking sections on a resume, as long as you back it up with concrete facts, numbers and figures.  9. Afraid to show your personalityPeople are still worried to show of f their personality in a resume. They think it’s somewhat childish and unprofessional. They believe that this type of information is supposed to be written in a cover letter. But do employers read cover letters anymore?Have you heard of a Company Culture? It’s the so-called personality of a company and a good one keeps employees happy. For employers, one of the factors when securing a good company culture is to hire people that are similar or have similar interests. That’s why they need to see more personality revealing sections in your resume. Make their job easier and present your charming self.Enhancv is the only resume builder out there offering a big variety of human-centric sections. Try them out, it secured Sam a job in Spotify.Ambra Benjamin, engineering recruiter at Facebook: What kind of stuff are you working on in your free time? I am always inspired by this. It also shows me that you have the passion for your field beyond your nine-to-five.10. Crafting only one res umeForget this, the mindset of having a one fits all resume. As there is a difference between a startup and IBM, there should be a difference in resumes that you are applying for their jobs with. Don’t you agree?You are ready to go!Let’s be clear, crafting a resume is not an easy job. Sometimes, we need just a little push, a reminder of what’s important to add to it or leave out.If you haven’t yet, try Enhancvs newest Content Analyzer feature. It was developed after reviewing over 300,000 resumes to help you improve your content and make the most out of any job opportunity. Go ahead and craft your resume!

5 Job Interview Mistakes You Dont Want To Make - CareerAlley

5 Job Interview Mistakes You Dont Want To Make - CareerAlley We may receive compensation when you click on links to products from our partners. The interview is the most crucial step in the process of landing your dream job. The first impression your potential employer forms of you can make or break your chances of getting additional interviews or an offer. For that reason, it is vital that you avoid certain very[easyazon_link asin=B00JIATN2O locale=US new_window=default nofollow=default tag=caree07-20 add_to_cart=default cloaking=default localization=default popups=yes]common job interview mistakes[/easyazon_link] that can seriously harm your chances of getting the job. Suggested Reading:Job Interview Tips For Winners: 12 Key Ways To Land The Job Dont be Late Perhaps the most obvious job interview mistake you can make is simply arriving late to your interview. After all, if your potential employer cannot even depend on you to be where you say you will be, when you say you will be there, while you are still trying to earn the job, why would he expect to be able to depend on you after you have been given it? To prevent this from happening to you, make sure ahead of time that you know exactly where the interview is and how to get there. If necessary, make a trial run to the interview location to prevent any confusion. Dont Dress Inappropriately Dressing inappropriately is another common and easily prevented job interview mistake. Your hiring managerwill want to see that you can handle the responsibility of carrying yourself as a professional, and that extends to your wardrobe. The manner in which you dress can say a great deal about who you are as a person; dressing like a slob, for example, can give the impression that you are a slob. If you are unsure about the appropriate dress code for your interview, contact the office ahead of time to ask; they will likely be impressed by your conscientiousness and your attention to detail. Dont Arrive Unprepared Do your homework on the company and (if possible) the hiring manager(s). Blanking out or freezing up during the[easyazon_link asin=159863853X locale=US new_window=default nofollow=default tag=caree07-20 add_to_cart=default cloaking=default localization=default popups=yes]101 Great Answers to the Toughest Interview Questions[/easyazon_link] period can also significantly hurt your chances of being offered the job. While you should not stress about every possible question you might be asked, you should also be prepared with what you want to say. Many different questions allow you to direct the conversation to areas in which you feel confident and well-prepared. Be prepared to answer questions with well-thought-out responses. You should avoid giving abrupt, one- or two-word answers in most cases; your interviewer will want to learn more about you than that. Be prepared to explain honestly why you feel you should be chosen for the job and what makes you unique. Do not be cocky, but do rel ax and be confident. Dont be Unprofessional A related mistake can be using inappropriate or overly casual language during the interview. Although you may talk like this when spending time with your friends, it could be considered unprofessional in a job setting. Additionally, although you want to give the hiring managera chance to get to know you, you should not get excessively personal. Issues relating to your personal life that have no bearing on your job need not be discussed. Dont Forget to ask the Right Questions Take the time to ask any relevant questions about the job and your next step in the consideration process. Prepare a list of questions you will want to ask. This can help prevent any confusion on your end, while also making your professionalism and thoroughness clear. Career Tip of the Day:10 Questions You Can Expect in an Interview We are always eager to hear from our readers. Please feel free to contact us if you have any questions or suggestions regarding CareerAlley content. Good luck in your search,Joey Google+

Make an Impression at Career Fairs - Hallie Crawford

Make an Impression at Career Fairs It can feel like the same old thing â€"  you and hundreds, if not thousands, of other job seekers are trying to make a good first impression. Career fairs can be a critical piece to your job search because of the access they provide you, in person, to employers who are hiring â€"  a goldmine. But how can you stand out in the sea of faces from the hundreds of others in your field vying for the same job? Many job seekers get overwhelmed by the prospect and honestly get a pit in their stomach similar to networking when they consider attending a career fair. We even start to wonder, are they even worth attending? They absolutely are, as long as the right employers are there for you to meet. And because they are so critical, you must learn to turn that negative feeling into motivation to shine. You only have a few seconds, perhaps even a few minutes, to make a positive impression. Make it count. Here are eleven things you need to do to prepare. After you have reviewed the eleven tips, watch this video to learn more: Prepare mentally first. Identify any fears you have about being there that could hold you back. Write them down in advance, and focus on how you want to feel instead. Come up with a mantra if you have to. Find a list of employers that will be there. Do everything you can to get your hands on a list, including contacting the event organizer if necessary. Identify the top five employers you want to get in front of. Plan your time there. Which ones do you want to hit first versus last when you are fresh versus at the end of your time there? And honestly, consider starting with a few when you first arrive that you are not as interested in â€"  in order to get warmed up, so to speak. Research the companies, find current news. Identify talking points for each company by reading recent press releases on their website and finding recent news items from outside sources. Prepare three questions to ask. Be clear about what you want to ask each employer to demonstrate your knowledge not just about the company, but also about the role you are applying for. Practice how to follow up. Prepare your close for each person â€"  ask them at the end of your conversation, “What is the best way to follow up on the job openings you have?” Get their card. Don’t leave it in their hands. Plan your wardrobe a week before. Yes, even for men! You must make a good impression by dressing professionally. What if your pants need to be altered or have a stain that needs to be removed? Prepare in advance. You do not need any additional last-minute stress. Have/create a business card. If you are looking to change industries, don’t use your current business card. They will peg you as someone in that role as opposed to the new one you are looking for. If you are unemployed, absolutely positively you must have a card made up that you can hand out. Vistaprint.com has great cards at affordable prices. Practice your  elevator pitch. This goes without saying. Prepare your intro for each company so you are ready to go with who you are and what your value proposition is for each employer. Practice your handshake. This may sound silly, but how many people have you met and been surprised at their limp handshake? This happens more often than not. Make sure it is not you. Be yourself. Relax and be authentic at these events. Use humor to break the ice. Develop a personal connection with the prospective employer by asking them about their travels there or referencing something about the fair itself. Make small talk to relax yourself and ease into the conversation, but also to develop that connection as much as possible.

Choosing Good Professional Resume Writing Louisville

Choosing Good Professional Resume Writing Louisville Professional Resume Writing Louisville - the Conspiracy So make certain that the company that you choose doesn't utilize templates, you deserve a special design that represents you. One of the extra services she offers is interview role-playing, which can be a helpful tool which you're able to make the most of. Anyway, you'll certainly like our price policy. Understanding Professional Resume Writing Louisville You are going to receive unique texts, which will be finished in time. The greatest professional resume writers are busy, so contact one and start the process prior to your layoff, if at all possible. Along with creating skilled excellent documents that will represent you as the expert person that you're, they will be certain the documents are to your specifications. A professionally written resume can dramatically boost your response rate in addition to substantially decrease your work search time. Professional wr iters know just what to say in regards to a resume along with a cover letter. If you would like to be certain you present a very good impression, you ought to use a professional resume writing service. You've got to await a quote back from Wesley and his team as a way to learn just how much their resume writing will cost. Resume is the written copy of your complete journey of skilled life. Teaching creative writing in japan let me know your requirements, and we'll build a strategy to fulfill your aims. Writing a resume may appear difficult in the beginning, but we're here to assist. Who service, but it's writing. The Foolproof Professional Resume Writing Louisville Strategy Finding that resume writer and service that's prepared to go the excess mile in regards to your resume is a Herculean undertaking. Looking for professional resume. Today's employment market is extremely competitive. Your new resume will position you for success in the market today and maximize your wo rk search. The Awful Secret of Professional Resume Writing Louisville You should stick to some basic criteria like your previous experience, achievements, education that will match with the demands of the employers. Yes for sure because any employer might want to observe how much you're qualified and what type of education have you got. Look at choosing a professional resume writing firm to help you. Based on your seniority level it is simple to spend over $1,000 on all her expert services. Most people today want to have a concept of how much they need to spend before contacting a service, especially to prevent sticker shock down the road. A variety of people have all types of wants and requires in services innkeeping industry. There are a lot of reasons why you ought to prefer our services. You're a personal services business. The Ultimate Professional Resume Writing Louisville Trick If at all you are applying for employment for the very first time then see that your re sume is short and sweet. A teacher applying for a job ought to have a superior communication skill alongside excellent managerial skills. When you would like to receive a job, you want to get a good resume. You will certainly receive the best job with your professional resume. Standing out in an area of job applications is a struggle, but a professional resume can make all of the difference. Another benefit of our website is the quickness. If it's the mid-career professional, a senior executive, or simply starting out, our whole team is prepared to guarantee you have the attention you have earned. Presently, resume layout is easily the most significant part creating best resume.

Unusual Article Uncovers the Deceptive Practices of Albuquerque Resume Writing Services

Unusual Article Uncovers the Deceptive Practices of Albuquerque Resume Writing Services The Little-Known Secrets to Albuquerque Resume Writing Services If you can't locate a review on a specific company you want to know more about, I advise that you take a peek at our top rated resume writing services and pick one from the list. It's important to employ a service which provides you a fine price for top quality. Neither does this draw any offers. Writing a resume may be an exciting process if you remember your hard work can lead to an outstanding job. Now you know how to discover the ideal executive resume writing service, you're prepared to begin your search. How to discover the ideal executive resume writing service can be as simple as picking up the telephone. Anticipating the unknown when writing resumes can look like a struggle. Professional resume writers comprehend the significance of their work, so they are always accountable for the very best result. When you woul d like to find the best resume help, you are able to simply follow our lead. Basically, writing skills really make a difference in the way you encounter. Simply enumerating your abilities and experiences isn't enough. Additionally, the business gives career planning assistance and interview advice. Your own personal writer will allow you to create a modern resume, dependent on your career story and meeting all of the high standards of your industry. Luckily, there are methods to create amazing resumes capable of catching the eyes of possible recruiters regardless of what venue you're working with. You need assistance with making a resume. The Most Popular Albuquerque Resume Writing Services If you wish to let an employer know that you're seriously interested in the job which you're applying for, you must do better than that. When it has to do with job seekers, you must prove your worth to the corporation. Based on the accomplishment of your blog, you may even find you don 't will need to obtain work. Just take time to consider about all of the excellent things you've accomplished at your prior jobs so you can present your future employer what a good employee they're getting.